When marketers run mobile advertising ad campaigns, just like with any business, or any situation in our life for that matter,  they need to make short and long-term decisions. Psychologically we’re wired towards making short-term decisions.  And so it’s quite natural that some app marketers are still focused on short-term marketing channels that bring them revenue fast.  Today’s guest is Jess Overton, Director of Demand at ironSource. He talks about an optimal strategy to make your app marketing sustainable for growth, while finding balance between short- and long-term goals.  Today’s Topics Include: ✔️ ironSource: Where app developers tailor user acquisition for on-device channels ✔️ What’s the difference? Short-term is anything up to day 7, long-term is day 7 and beyond   ✔️ App Growth Strategies: How