This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships. 

• Navigating the transition between different photography genres 
• Benefits of hyperlocal giveaways and partnership strategies 
• Importance of capturing leads from giveaway entrants 
• Creating clarity in a mixed-genre photography business 
• Emphasizing consistency through blogging for SEO 
• Engaging with the community through physical events 
• Testing waters with trial reels for audience growth 

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