All resources and the full transcript is available at https://bit.ly/3UHsQ7u.

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

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Intro [00:15]

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Quote of the episode from Rowenna: "you'll get away with it but if you are strict about compliance with law and strict about data ethics, then staying away from Google Analytics is the way forward."

Another quote from Rowenna: "a lot of the people in digital marketing that I've spoken to are just fine with accepting cookies, mainly because they're from sufficiently privileged backgrounds that the adverse effects are not likely to be inflicted upon them, so they're not so likely to be discriminated against by having inferences attached to them which confer social disadvantage."

Yet another quote from Rowenna: "all data is inherently biassed, the more you do stuff with the more data you have, the more bias effect there will be in the output."

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This week Dan and Dara are joined by Rowenna Fielding "a warrior on the front line of the fight to defend humanity's rights and freedoms in an increasingly tech dystopia", and helps organisations stitch together technology, law and humanity to make stuff work the way they want it to. Rowenna helps Dan and Dara understand the legal differences between 1st vs. 3rd party, ePrivacy and GDPR, PII and PD, and what 'legitamite interest' is (or rather, is not). Listen to the end to hear Rowenna do a live audit of the Measurelab website...

Rowenna's website where you can free guides including the consent flowchart Dara mentions - https://bit.ly/3VXBNe6.

Find Rowenna on Twitter @MissIG_Geek (https://bit.ly/3h77Ppl), and on LinkedIn (https://bit.ly/3VTjiYs).

Find Rowenna's brightonSEO talk "Cookie consent: mechanisms and practices for GDPR and ePrivacy compliance" at https://bit.ly/3BjeROy.

Here's the (slightly embarasing) results from the tool Rowenna used to see what cookies are being set on Measurelab's website - https://bit.ly/3Fbylpt.

In other news, Rowenna loves sci-fi and puffins!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #62 Debunking common cookie consent, GDPR and ePrivacy myths (with Rowenna Fielding @ Miss IG Geek) appeared first on Measurelab.