Name: Samantha McCoy

Current Title: Founder and CEO MissionKey Communications, LLC

Location: Columbia, MD

Educational Background: BA, Corporate Communications, Elon University

MS, Management, University of MD Global Campus

About Samantha:

Samantha McCoy has provided communications support to corporations, nonprofits, and entrepreneurs since 2006. As a public relations professional, Samantha understands the value of media placements, as they help companies increase trust with their audience and attract new clients, supporters, and investors. She has secured placements on a variety of television, radio, digital, and print outlets and has also served as a senior producer at a local radio station in Baltimore, MD. Through these experiences, Samantha has developed specific insight on how media professionals decide what they will cover, and helps others to be prepared for their time in the spotlight. Samantha is an experienced public speaker, with experience presenting to youth, college students, and professionals. She has presented at the Smithsonian National Affiliations Conference, the National Black Public Relations Conference and the Association of African American Museums Conference. Samantha has a B.A. in Corporate Communications and an M.S. in Nonprofit Management and is passionate about using her communications knowledge to help leaders learn and grow.

DURING THIS EPISODE WE DISCUSSED:

• The importance of a PR Strategy and getting Press
• The step-by-step process to getting Press
• Understanding PR Strategy, Pitching, and a Press Release
• What to include in your press release
• A guide on finding and pitching to Journalists and media outlets

For complete show notes and resources mentioned for this episode go to: blacktobusiness.com/62

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