On Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”

Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more.

He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.

We also discuss:

• Benefits and detriments of server-side tracking

• Google Tag Manager, consent, and online privacy

• Potential website performance improvements using server-side tagging