In this episode, Mandi Ellefson sits down with Jeff Greenfield, CEO and founder of Provalytics, to unpack why most marketing measurement is broken and how brands, agencies, and CMOs can finally prove what actually drives revenue.

Jeff shares nearly two decades of experience building and exiting one of the first multi-touch attribution platforms, explaining how privacy changes, click-based analytics, and platform-reported metrics have misled marketers into making costly decisions. Instead of optimizing for what truly changes behavior, many teams are trapped optimizing for clicks, often at the expense of long-term growth.

This conversation explores how predictive marketing models, finance-grade validation, and a shift from activity-based reporting to outcome-based measurement allow marketing leaders to earn trust with CFOs, unlock larger budgets, and position marketing as a true revenue driver. When marketing is measured in the same way as financial models, business teams gain clarity, confidence, and the ability to navigate uncertainty without guesswork.

🔍 In This Episode, You’ll Learn:

✅ Why click-based attribution (including GA4) distorts decision-making and undervalues brand and upper-funnel investment

✅ How to connect marketing activity to real revenue outcomes, online and in brick-and-mortar sales

✅ What CFOs actually look for in marketing data and how to earn credibility with finance teams

✅ Why impressions, attention, and awareness drive behavior long before conversions happen

✅ How predictive marketing models outperform dashboards and platform reports

✅ The difference between selling marketing activity vs. delivering measurable business outcomes

✅ Why agencies that act as growth partners rather than vendors win bigger, longer-term engagements

✅ How specialization, proof, and modeling help marketers navigate uncertainty, privacy changes, and fragmented media channels

The most effective marketers and agencies don’t rely on vanity metrics or flashy dashboards. They build trust through proof, model the future instead of reporting the past, and focus relentlessly on what actually changes customer behavior. This episode offers a clear blueprint for turning marketing into a predictable, defensible growth engine.

🔗 Connect with Jeff Greenfield:

Website: https://getprova.com

LinkedIn: https://www.linkedin.com/in/jeffgreenfield

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Cam Beaudoin, a speaker strategist who helps founders, consultants, and service-based business owners leverage speaking to build authority, attract high-value clients, and scale influence without chasing big stages or flashy keynotes.

Cam shares how he has helped experts turn speaking into a strategic growth engine, utilizing stages, breakout rooms, and recorded talks to generate leads, build credibility, and create repeatable business opportunities. Instead of relying on one-off events or massive audiences, Cam shows how intentional speaking can compound over time and position you as the expert event planners want to book.

When your speaking strategy is structured around influence, relationship-building, and repeatable systems, your authority grows, your audience converts into clients more predictably, and your business scales without unnecessary stress or wasted effort.

🔍 In This Episode, You’ll Learn:

✅ Why the stage should never be the goal and how to use speaking as a vehicle for influence, trust, and revenue

✅ How founders and consultants can leverage small, intimate audiences to close higher-value opportunities

✅ The difference between being an implementer vs. being seen as a true expert and why it determines who gets booked

✅ Why event planners are risk-averse and exactly what they look for when booking speakers

✅ How to use YouTube and recorded stage content to build authority and get more speaking opportunities

✅ How to turn talks into content, lead generation, follow-up conversations, and backend sales

✅ Why mastering the spoken word is one of the highest-leverage skills a founder can develop long-term

The best founders and consultants don’t grow their business by chasing large audiences or trying to become celebrity speakers. They scale by building a speaking strategy that creates influence, builds trust, and converts audiences into high-value opportunities.

🔗 Connect with Cam Beaudoin:

Website: www.thefrequentspeaker.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Shaun Alger, a sales strategist and advisor to mid-market companies, about how businesses can build repeatable sales systems that scale without relying on luck, superstar hires, or constant firefighting.

Shaun shares how he’s helped mid-market companies overcome the “complexity ceiling,” turn client relationships into growth engines, and create structured sales processes that drive predictable revenue. Instead of growing through reactive efforts or overextending teams, Shaun shows how top-performing companies scale by combining strategy, systems, and relational selling.

When your sales operations are structured around process, metrics, and human connection, your business scales more predictably, your team performs better, and your client relationships strengthen, all while freeing leaders to focus on growth instead of putting out fires.

🔍 In This Episode, You’ll Learn:

✅ Why the human side of sales is just as critical as process and data for long-term growth

✅ How mid-market companies can scale from $5M to $100M+ without losing control

✅ Turning mistakes into stronger relationships with clients, employees, and investors

✅ Leveraging fractional teams, proven processes, and metrics to add CRO-level impact without a $500k price tag

✅ Using tangible results and case studies to build trust, accelerate referrals, and attract high-value clients

✅ Steps to future-proof your business in a rapidly changing market with AI and technology

✅ How to combine structure, strategy, and relationships to create a repeatable growth engine

The best mid-market companies don’t scale by relying on hero salespeople or reactive firefighting. They scale by building the right systems, focusing on relational value, and empowering their teams to deliver consistent results. With clear processes, measurable outcomes, and strategic relationships, your business grows predictably while leaders stay in control.

🔗 Connect with Shaun Alger:

Website: https://volohaus.com/

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

n this episode, Mandi Ellefson sits down with Steve Gordon, founder of Million Dollar Author, to uncover how business owners can scale, attract clients, and generate referrals without constantly chasing prospects.

Steve shares how he’s helped founders use books as powerful business development tools, position themselves as a “category of one,” and leverage their expertise along with AI to grow revenue predictably. Instead of relying on endless sales calls or overstaffed teams, Steve reveals how top-performing businesses grow by capturing their unique intellectual property, systematizing processes, and using books strategically to drive high-value opportunities.

When your business is structured around your unique IP, leveraged through a book, and supported by repeatable systems, you attract the right clients, close high-ticket opportunities more efficiently, and free up your time as a founder.

🔍 In This Episode, You’ll Learn:

✅ How to position yourself as a “category of one” so AI and competitors can’t replace you

✅ Using a book as a business development engine to generate leads, referrals, and high-value opportunities

✅ How to turn your expertise into a repeatable, scalable sales process

✅ Leveraging AI with your book to create content, newsletters, and social proof faster

✅ Building systems that free the founder from constant sales dependence

✅ How to structure outreach and nurturing to convert prospects without high-pressure calls

✅ The mindset shift from chasing clients to designing a business that sells itself

The best businesses don’t grow by doing more—they grow by building strategic leverage, packaging their knowledge, and systematizing outreach and client acquisition. With the right positioning, content, and process, your business can scale predictably while reducing founder dependency.

🔗 Connect with Steve Gordon:

Website: https://milliondollarauthor.io

Get your free copy of The Million Dollar Book: https://get.themilliondollarbook.org

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Eli Rubel, founder of Profit Labs, about how agency owners can scale profitably without adding unnecessary headcount, chaos, or complexity.

Eli shares how he’s helped agencies increase net profit, position themselves as the “chosen path” for premium clients, and build lean, profit-first operations that run smoothly without the founder at the center. Instead of growing through brute force or overstaffing, Eli reveals how top-performing agencies grow by focusing on pricing, positioning, and structured systems that work predictably.

When your agency is structured around profit and outcomes, your business scales more easily, your team performs better, and your revenue grows, all while freeing up the founder’s time.

🔍 In This Episode, You’ll Learn:

✅ How to use pricing as a lever to drive outsized profit

✅ How to position your agency as results-driven to command higher fees

✅ Building a profit-first model to anticipate growth, team needs, and investments

✅ Structuring teams in profit-driven pods for scalable operations

✅ Avoiding the 7–15 employee growth plateau that stalls many agencies

✅ How to simplify operations while increasing revenue and client outcomes

✅ The mindset shift from doing everything yourself to architecting a business that runs itself

The best agencies don’t grow by doing more, they grow by building the right systems, focusing on profitable outcomes, and empowering their teams to deliver results. With clarity, structure, and profit-first planning, your agency stops depending on you and starts scaling predictably.

🔗 Connect with Eli Rubel:

Website: https://profit-labs.co

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program 

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi Ellefson talks with Gray MacKenzie, co-founder of ZenPilot, about how agency owners can build scalable, self-managing operations that run smoothly, without adding more people, tools, or chaos.

Gray shares how he’s helped hundreds of agencies streamline their systems, eliminate operational bottlenecks, and build clarity into every level of their business. Instead of growing through brute force and burnout, Gray reveals how top-performing agencies grow through structure, simplicity, and systems that work without the founder at the center.

When your operations run like clockwork, your business becomes easier to scale, your team performs better, and your profit margins rise, all while you get your time back.

🔍 In This Episode, You’ll Learn:

✅ How to design scalable systems that eliminate chaos and confusion

✅ The 3 pillars of operational clarity that drive predictable results

✅ Why “doing less” often leads to faster and more profitable growth

✅ How to use ClickUp to streamline delivery and increase accountability

✅ The most common scaling mistakes agencies make and how to avoid them

✅ How to empower your team to own results and make decisions

✅ The mindset shift from managing everything to leading through systems

The best agencies don’t grow by doing more, they grow by doing what matters, better. When you build clarity into your operations, your agency stops depending on you and starts scaling on its own.

🔗 Connect with Gray MacKenzie:

Website: https://www.zenpilot.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Stop undercharging and start landing $100K+ clients. Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ Read The Hands-Off CEO Book (4.7★ on Amazon)

Triple Your Fees and Scale Without Burning Out. Grab your copy → https://scale.handsoffceo.com/map?utm_source=podcast

4️⃣ Apply for The Invisible Advantage™ Growth Program 

We’ll help you uncover your Invisible Advantage, package it into a premium offer, and scale profitably without adding to your workload. Learn more → https://handsoffceo.com/book?utm_source=podcast

In this episode, Mandi talks with Jeremy Weisz, co-founder of Rise 25, about how service firm owners can use podcasting as a powerful tool to build authority, deepen relationships, and consistently attract high-value clients without spending a cent on ads.

Jeremy shares how he’s helped hundreds of agencies and consultants create “relationship engines” through podcasting systems that generate partnerships, referrals, and long-term opportunities that most firms completely overlook.

Instead of chasing leads, Jeremy reveals how to build genuine authority by leading meaningful conversations and why your network, not your audience size, determines your growth.

🔍 In This Episode, You’ll Learn:

• How to turn a podcast into a lead-generation and authority-building system
• The Rise25 framework for turning guest conversations into client opportunities
• Why the best podcasts focus on relationships, not downloads
• How to position your show so dream clients are excited to join
• The mindset shift from “creating content” to creating connection
• How to stay consistent without adding more to your workload
• Why generosity and curiosity are your biggest growth levers

The best agencies don’t chase clients, they attract them by becoming the trusted authority in their space. When you use podcasting to connect, elevate, and lead with insight, your business grows on the strength of relationships that last.

🔗 Connect with Jeremy Weisz:

Website: https://rise25.com

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1️⃣ FREE – Want to stop undercharging and start landing $100K+ clients? Join our next Executive Briefing → https://handsoffceo.com/briefing/?utm_source=podcast

2️⃣ FREE – Grab our $500K Pipeline Map: Unlock $10K–$50K Hidden in Your Business → https://scale.handsoffceo.com/map?utm_source=podcast

3️⃣ BOOK – The Hands-OFF CEO: Triple Your Fees and Scale Without Burning Out → https://handsoffceo.com/book?utm_source=podcast

4️⃣ 1-on-1 Coaching – Find your next growth breakthrough → https://handsoffceo.com/scale?utm_source=podcast

In this episode, Mandi shares how one firm went from charging a few hundred dollars an hour to closing million-dollar contracts,  simply by redefining the category they played in. Instead of selling services like engineering or surveying, they positioned themselves around solving the high-stakes problems that keep executives up at night,  saving companies hundreds of thousands in lost profits and delays.

By reframing their offer around measurable client outcomes, they didn’t just raise prices, they multiplied their value. Within months, they replaced low-margin clients with top-tier ones willing to pay six and seven figures for results that truly mattered.

🔍 In This Episode, You’ll Learn:

• How to reposition your services around transformational outcomes,  not deliverables
• The strategy that helped one firm 5x its fees and land million-dollar contracts
• Why solving C-suite problems creates instant demand and loyalty
• The difference between tactical selling and strategic category ownership
• How to attract higher-value clients who see your work as indispensable
• Why clarity of value is the foundation for premium pricing

The top 5% of firms aren’t competing on rates,  they’re competing on results. When you position your business around outcomes your clients can’t ignore, you stop chasing opportunities… and start commanding them.

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1/ FREE - Want to stop undercharging and start landing $100K+ clients? Join our next Executive Briefing: https://handsoffceo.com/briefing/?utm_source=podcast

2/ FREE – Grab our $500K Pipeline Map: How to Unlock $10K-$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3/ Get My Book: The Hands-OFF CEO – Triple Your Fees and Scale Without Burning Out. Yours for just $4.99 → https://handsoffceo.com/book?utm_source=podcast

4/ Work With Us 1-on-1: Let’s find the breakthrough that takes your agency to the next level → https://handsoffceo.com/scale?utm_source=podcast

In this solo episode, Mandi reveals the single biggest advantage that sets the top 5% of consulting and agency firms apart and how you can start building it in your business in just 30 days.

While most agencies are busy optimizing operations, chasing leads, or cutting costs, the best firms are doing something entirely different: they’re optimizing for client profit and proof of results. Mandi shares real client examples, case studies, and frameworks that show how to reposition your firm from being a vendor to becoming a strategic advisor your clients can’t live without.

🔍 In This Episode, You’ll Learn:

• Why the top 5% of firms are widening the gap and how to catch up fast
• How to package your client results into case studies that land $100K+ deals
• The biggest mistake most agencies make (and what to focus on instead)
• Why optimizing for client profit leads to far higher margins, even with clunky ops
• How to use the “Bridge Framework” to lead clients to bigger outcomes
• The mindset shift from “people-pleasing” to powerful leadership
• What success conditions you must require for clients to achieve transformational results
• How to double your prices and profits by focusing on outcomes, not deliverables
• Why proof is the most powerful growth engine in uncertain markets

The top 5% of firms aren’t waiting for the market to stabilize,  they’re creating stability through proof, outcomes, and bold leadership. You can do the same. Build the systems that make your results undeniable, and watch the right clients start chasing you.

🎯 Want to Scale? Here Are 4 Ways to Work With Us:

1/ FREE - Want to stop undercharging and start landing $100K+ clients? Join our next Executive Briefing: https://handsoffceo.com/briefing/?utm_source=podcast

2/ FREE – Grab our $500K Pipeline Map: How to Unlock $10K-$50K Hidden in Your Business Right Now → https://scale.handsoffceo.com/map?utm_source=podcast

3/ Get My Book: The Hands-OFF CEO – Triple Your Fees and Scale Without Burning Out. Yours for just $4.99 → https://handsoffceo.com/book?utm_source=podcast

4/ Work With Us 1-on-1: Let’s find the breakthrough that takes your agency to the next level → https://handsoffceo.com/scale?utm_source=podcast

In this episode of the Hands-Off CEO Podcast, Mandi Ellefson talks with Logan Lyles, founder of Demand Shift. Logan helps B2B agencies and brands turn simple marketing into predictable growth using webinars that actually convert and authentic outreach that builds trust.

Together, they unpack how Logan went from launching his agency to booking dozens of sales calls in just weeks, all without complicated funnels or big ad budgets. He shares exactly how he used LinkedIn, a short survey, and value-first webinars to build relationships and win clients fast.

You’ll learn why most agencies overcomplicate their marketing, and how a back-to-basics approach can help you grow faster, reach better-fit clients, and stop wasting time on tactics that don’t move the needle.

🔍 What You’ll Learn in This Episode:

• How Logan built a full client pipeline in his first month using LinkedIn
• Why a simple 4-minute survey can generate dozens of quality leads
• How to avoid “dead ends” in your marketing funnel and move prospects forward
• The 3T’s of high-converting webinars: Topic, Title, and Thumbnail
• How to promote webinars effectively, even with a small audience
• Why the best webinars educate instead of pitch and how that builds trust
• What to focus on first if you want marketing that’s simple and scalable

If you’ve been stuck in overcomplicated marketing systems that don’t deliver, this episode will show you how to simplify your strategy, attract better clients, and turn conversations into real growth.

Connect with Logan Lyles: https://demandshift.co/webinar-fast-track