What is the difference between being “color blind” and being “color brave”? Why does it matter? How can brands be braver when it comes to inclusion, diversity and equity? And what is it about this moment in time that has brought color bravery to the fore? Felipe Thomaz (Associate Professor of Marketing, Saïd Business School) speaks to Melissa Hansberry and Stephen DiMarco from Kantar, about this ongoing work – research into color bravery – and the role of brands in shaping and ultimately improving society.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

What is the difference between being “color blind” and being “color brave”? Why does it matter? How can brands be braver when it comes to inclusion, diversity and equity? And what is it about this moment in time that has brought color bravery to the fore? Felipe Thomaz (Associate Professor of Marketing, Saïd Business School) speaks to Melissa Hansberry and Stephen DiMarco from Kantar, about this ongoing work – research into color bravery – and the role of brands in shaping and ultimately improving society. Hosted on Acast. See acast.com/privacy for more information.

What is the difference between being “color blind” and being “color brave”? Why does it matter? How can brands be braver when it comes to inclusion, diversity and equity? And what is it about this moment in time that has brought color bravery to the fore? Felipe Thomaz (Associate Professor of Marketing, Saïd Business School) speaks to Melissa Hansberry and Stephen DiMarco from Kantar, about this ongoing work – research into color bravery – and the role of brands in shaping and ultimately improving society. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

62. What does it mean to be color brave?

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information.

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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62. What does it mean to be color brave?

62. What does it mean to be color brave?

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