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Warning: Title is clickbait but the audio will explain

What it is

- When all people say for business advice is to “know your worth” 

Why is this said?

- More than likely this is the only advice around the business the person knows, or is just repeating what was said to them

Theory examples

- Amazon’s quarter and yearly strategy meeting is not centered around “knowing your worth”

Practical examples

- The New Era Of Barbering is anti-know your worth. Like that would be stupid if I worked with a barber just to tell them for the next 2 years to know their worth and that’s how their business improved.