Full Circle Insights delivers marketing and sales performance management solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights' products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Bonnie Crater, CEO of Full Circle Insights joins me today on my daily tech podcast to discuss how the overwhelming amount of data currently being collected is being wasted, inferred incorrectly or used to create alternative facts. As a CEO of a leading MarTech company in Silicon Valley, I'm looking forward to her insights from the industry and if she can provide tips for harnessing the right data and using it to create actionable insights to inform business decisions.

Full Circle Insights delivers marketing and sales performance management solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights' products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Bonnie Crater, CEO of Full Circle Insights joins me today on my daily tech podcast to discuss how the overwhelming amount of data currently being collected is being wasted, inferred incorrectly or used to create alternative facts. As a CEO of a leading MarTech company in Silicon Valley, I'm looking forward to her insights from the industry and if she can provide tips for harnessing the right data and using it to create actionable insights to inform business decisions.

Full Circle Insights delivers marketing and sales performance management solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built&nbsp;100% on the Salesforce App Cloud, Full Circle Insights' products complement leading marketing automation solutions.&nbsp;Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Bonnie Crater, CEO of Full Circle Insights joins me today on my daily tech podcast to discuss how the overwhelming amount of data currently being collected is being wasted, inferred incorrectly or used to create alternative facts. As a CEO of a leading MarTech company in Silicon Valley, I'm looking forward to her insights from the industry and if she can provide tips for harnessing the right data and using it to create actionable insights to inform business decisions.

629: MarTech - Full Circle Insights and Marketing Performance Measurement

If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change?


Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. 


Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses.


Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. 


We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. 


Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments.


Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas.


New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.

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If every company is now a tech company and digital transformation is a journey rather than a destination, how do you keep up with the relentless pace of technological change? Every day, Tech Talks Daily brings you insights from the brightest minds in tech, business, and innovation, breaking down complex ideas into clear, actionable takeaways. Hosted by Neil C. Hughes, Tech Talks Daily explores how emerging technologies such as AI, cybersecurity, cloud computing, fintech, quantum computing, Web3, and more are shaping industries and solving real-world challenges in modern businesses. Through candid conversations with industry leaders, CEOs, Fortune 500 executives, startup founders, and even the occasional celebrity, Tech Talks Daily uncovers the trends driving digital transformation and the strategies behind successful tech adoption. But this isn't just about buzzwords. We go beyond the hype to demystify the biggest tech trends and determine their real-world impact. From cybersecurity and blockchain to AI sovereignty, robotics, and post-quantum cryptography, we explore the measurable difference these innovations can make. Whether improving security, enhancing customer experiences, or driving business growth, we also investigate the ROI of cutting-edge tech projects, asking the tough questions about what works, what doesn't, and how businesses can maximize their investments. Whether you're a business leader, IT professional, or simply curious about technology's role in our lives, you'll find engaging discussions that challenge perspectives, share diverse viewpoints, and spark new ideas. New episodes are released daily, 365 days a year, breaking down complex ideas into clear, actionable takeaways around technology and the future of business.

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