Adam’s guest on this episode is James Altucher , a successful entrepreneur, investor, board member, bestselling author, and blogger. He also recently became a podcaster, hosting the popular twice-a-week James Altucher Show and the daily Ask Altucher. They have a spirited conversation about why it’s important to “choose yourself,” which is the title and topic of James’ recent book . James relates this credo to podcasting, which lets producers sidestep the traditional media gatekeepers to reach audiences directly. He also considers the value of podcast advertising, and how sponsors help validate a show. Finally they talk about why James—as an investor and a host/producer—is bullish on podcasting, and how he is improving his craft.