If you hear ROI, you're either groaning or super excited.

These are the 3 letters that most agency owners talk about, regardless of whether their return on investment philosophy is a source of joy.

In this episode, I interview Mike Krass, co-founder and CEO at MKG Marketing, about why he loves having the ROI conversation with clients, prospects, and teams.

What we talked about:

- Choosing measurable metrics & client verticals

- Doing vetting and discovery with scorecards

- Why agencies really get hired.

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.