With more than 500,000 brands worldwide in more than 2,000 product categories, they are all competing for your attention. To meet the demand of reaching out to more people, new marketing channels take off. Once in a while, a truly remarkable channel emerges.  Today’s guest is Evan Horowitz, CEO of Movers + Shakers. Evan talks about best practices for brands to connect with audiences to win new customers using TikTok.   Today’s Topics Include: ✔️ Mission: Spread joy, positivity, and love for brands via disruptive digital marketing ✔️ Cultural Relevance: Connecting brands to culture on the frontiers of social ✔️ TikTok Marketing: Create a brand channel to leverage highly engaging social platform ✔️ Storytelling: Every video on TikTok tells a story that has a beginning,