In this episode of The Core Report Weekend Edition, financial journalist Govindraj Ethiraj speaks with Adosh Sharma, Country Commercial Manager at IKEA India, about how deep, on-the-ground insights from Indian families are transforming IKEA’s approach to design, retail, and sustainability.

Learn how Indian living habits, cultural rhythms, and urban realities are reshaping one of the world’s most iconic furniture brands — from shifting away from large-format stores to launching smaller neighborhood outlets, prioritizing space-saving furniture, and even using EVs for home deliveries.

Highlights include:

• How IKEA’s Life at Home Report is driving its India strategy

• The influence of festivals, kids, and sleep on product design

• Why IKEA is betting on sustainability and localized retail

• How Indian consumers are pushing global brands to rethink everything

If you’re interested in business strategy, consumer behavior, or how India is influencing global retail giants — this is an episode you don’t want to miss.

0:00- Introduction

1.25- IKEA's India Journey: Where It Started and Where It's Headed

3.30- Breaking Down IKEA India’s Revenue Mix

5.45- How Is IKEA Adapting Its Global Model to Indian Homes and Lifestyles?

6.35- IKEA’s Life at Home report

10.00- Retail Strategy, Market Calibration & Long-Term Play

12.50- Key Consumer Trends: Style, Family & Small Space Living

17.35- IKEA’s Unmet Need- Areas of Focus

18.33- Pricing Strategy of IKEA’s 7000+ Products

22.20- Do IKEA’s Sales Patterns Follow Real Estate Trends?

26.00- IKEA’s Services Element

29.50- Retail or Institutional: Which Segment Is Growing Faster?

33.20- India As A Good Sourcing Place

34.20- How IKEA Designs Stay The Same Across The World

36.40- IKEA & Its Targets

37.18- Conclusion

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