Puppy Brain: How Our Dogs Learn, Think and Love

Author Kerry Nichols joins host Laura Reeves for a review of her new book, “Puppy Brain: How Our Dogs Learn, Think and Love.”

Nichols’ book is written for the dog buying public to help them understand how to find a breeder, what a responsible breeder looks like, how puppies learn, and how breeders and buyers can work together to raise well-adjusted dogs.

“We all know you have to prepare your families,” Nichols said. “Like the more prepared your families are the better your puppies’ lives will be. So from litter number one, I started to joke around ‘hey, you know you're enrolling in Nicholberry boot camp. If you're not ready to read and watch and listen I'm not the breeder for you, because I really want you to be ready.

“That actually evolved into requiring that our families take a training course, you know, I really want them to be prepared because we've all seen it go badly when they're not and you send home this lovely puppy who very quickly gets into trouble and that's heart -wrenching to see.

“I had this whole backlog of a private blog that I was keeping for our families and basically they needed to read a pretty hefty article or watch a video every day for the eight weeks that their puppy was growing.”

As a content creator, Nichols has proven suggestions for breeders also about how to grow their educational social media outreach about their breed and their breeding programs.