qiibee is a Swiss-based loyalty token protocol helping brands around the world run their loyalty programs on the blockchain. Founded in 2015 by Gabriele Giancola and Gianluca Giancola, qiibee builds on strong expertise, existing partnerships, and in-depth knowledge of the loyalty sector.

qiibee’s blockchain plug-and-play solution supports businesses, giving them full flexibility to create their own loyalty programs on qiibee’s protocol.

The first partnership was with coffee brand, Lattesso, where they unveiled the Swiss Crypto Valley’s first loyalty token and proof-of-concept called the Lattessocoin. qiibee has also partnered with other brands across the world including Sausalitos, one of Germany’s leading Mexican restaurant and bar chains, and most recently with foodchains, a Chinese restaurant loyalty rewards program.

I invited them onto my daily tech podcast to talk about how they are helping brands run their loyalty programs on the blockchain, and give loyal customers the freedom they deserve. We also discuss how they are planning on disrupting the $500bn loyalty market and bring the blockchain to millions of mainstream users.