Do you exercise? At home or at the gym? Most of us have changed our behaviors and switched to digital fitness to stay in shape – especially because of the COVID lockdown. Today’s guest is Jimmy Davis, Head of Acquisition and CRM at Fiit, an app that is trying to build a community of fitness lovers to ensure that digital and physical fitness complement one another – just like a marriage. Today’s Topics Include: ✔️ Behind the Brand: Fiit focuses on high intensity and interval training for fitness lovers ✔️ Growth Forecast: Digital fitness is still in its infancy, but is growing at a rapid rate ✔️ Community Features: Encourage competition, participation, group support, challenges ✔️ Open Ecosystem: Calibrates w/wearable devices to offer feedback