Making Dough Show | Restaurant Show

66 - 5 WRONG ways to use social media in 2020 | Restaurant Marketing


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FREE Guide:  

  • The Ultimate Restaurant Marketing Guide  and all our FREE Resources at https://www.makingdoughshow.com/resources

  • RESOURCES

    • Social Media for Restaurants in 2019 https://youtu.be/a3iUDVf8dp0
    • Why should you continue to post on social media despite the low reach? https://anchor.fm/makingdoughshow/epi...
    • Who uses text message marketing in 2019?https://www.youtube.com/watch?v=hTM05...

    • We all know that our customers are indeed on various social media platforms. People spend hours on Facebook, Instagram, YouTube, TikTok, etc. 

      Consequently, being in the restaurant business, we also need to be present where they are at. 

      The result that you are getting isn't outstanding. 

      And the question is, how are we going to know if we are doing it right or wrong? 

      In this show, you will learn about the five possible ways that you are using social media wrong:


      1. You have not defined success on social media. You must measurably define success for you to know if it has been achieved. 

      2. You are just focused on sales. If your business is on social media and your only goal is to increase your sales, then you are not maximizing the usage of this powerful tool. 

      3. You have not set a system in place to measure sales that come from social media. You need to set up some guidelines or standards for you to measure success in using it. 

      4. You are using social media like it’s 2017! You need to understand that if you don't have new strategies in place, and you are not using these powerful tools as if it is 2019 or 2020, then you are using it wrong.

      5. You don’t batch your content!  Capture photos and take videos. Batch-create the captions that go with your posts, and then batch schedule everything. 




      // Need help with your restaurant marketing strategy? Let’s chat. Email us at: [email protected]


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      • // Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/


        // WHO:

        Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering. They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.They believe every restaurateur deserves owning a restaurant that does not own them.


        #RestaurantOwner #RestaurantMarketing

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