Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for any shopping behavior, online and offline (store visit, online browsing, purchase, etc.). By accepting to share their shopping data with the network, a shopper earns reward tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.

Louis Millon, CTO & Co-founder of URP talks about how the Universal Reward Protocol is bringing shopping back to brick & mortar and the effects that Blockchain acceptance will bring to retail space when consumers begin embracing solutions.