About 15% of 2020 is already gone — making this the perfect time to review our plans and think about what’s working and what’s not.

 

In my view, this was a masterclass episode in strategies that are evergreen and strategies to reevaluate.

 

I got to sit down with Patricia Beitler, President at Velocitas, and Abigail Sierra, Director of Content Strategy at Velocitas, to talk about trends in marketing that are actually working for agencies.

 

What we talked about:

 

- 3 strategies that the average B2B company should just toss

 

- 3 classic strategies that will endure beyond 2020

 

- Video gives potential customers a way to meet you before they meet you

 

- Video and email campaigns are meant for each other

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or our website.