What if selling wasn’t sleazy—and money wasn’t the enemy? In this episode, Shaun Gordon of Kiss Books rewrites the rulebook for photographers who want more than just pretty pictures. From his early days of entrepreneurship to becoming a successful wedding photographer and founder, Shaun shares how shifting your mindset and serving with intention can radically transform your business.

We cover why client experience is everything, how printed products deliver emotional ROI, and the psychology of selling without manipulation. If you’ve ever struggled with pricing your work, felt like you were pushing too hard, or wondered how to stand out in a saturated market, this one’s for you.

Get ready to rewire your thinking around sales, service, and success.

Takeaways:

• Storytelling > Sales pitches
• Serve first, sell naturally
• Printed products create lasting emotional impact
• Money is a means, not the end

Connect with Shaun Gordon and Kiss Books:

 👉 @shaunaustin | @kissbooks

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