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69: A People-First Agency Transformation Strategy
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process.
It takes about 15 years, to be exact.
In this episode, I interview Jessica Hawthorne-Castro, CEO of Hawthorne, a national agency based in Los Angeles.
What we talked about:
- Your employees are your customers, too
- Why agency transformation takes 15 years
- Challenges to transformation
- How to be strategic when implementing change
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
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By Sharon Toerek
5
3333 ratings
Transforming your agency from a long format agency to one focused on data analytics is a long, involved process.
It takes about 15 years, to be exact.
In this episode, I interview Jessica Hawthorne-Castro, CEO of Hawthorne, a national agency based in Los Angeles.
What we talked about:
- Your employees are your customers, too
- Why agency transformation takes 15 years
- Challenges to transformation
- How to be strategic when implementing change
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.
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