The B2B Playbook

#7: Be The Best (Part 1) - The B2B Playbook, Summary of Stage 5


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In this week’s episode, we explain why it’s all about entertaining George…I then grill him about what he really knows from a customer perspective!

All jokes aside, we do cover some amazing ideas big players are using for success. Which you can use today too!

With so many great things to cover in the summary of the last stage of the 5 Be’s, we’ve had to split “Be The Best” at B2B Marketing in 2! So you can look forward to even more great ideas and learnings next week as well!


Links to things discussed during the episode:

Webinar Funnel Template (slides)

Native Platforms - Taboola, Outbrain, Microsoft Audience Ads


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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