Everyone talks about the Know, Like, and Trust factor in business—but are you doing it right? In this fast-paced, no-BS episode, you'll learn why most entrepreneurs get it backward and how truly knowing your audience is the game-changer you’ve been missing. Forget cookie-cutter client avatars—it’s time to connect like a bartender who knows your drink order by heart. Plus, why liking (and trusting) your clients is just as important as them liking you.

🦄 Do you really KNOW your audience—or just expect them to know you?
🦄 Why liking your clients is a must for long-term success
🦄 The hidden dangers of selling to the wrong people
🦄 Trust isn’t just about them trusting you—you have to trust them, too
🦄 How trust creates self-sufficient, successful entrepreneurs

Listen now and unleash your inner unicorn. #FuckPants 🚀

To get your hands on the strategies Nicole uses to attract more and better clients, hop on over to her Facebook group! 

Ready to attract unicorn clients!? Book a call with the Wonder Team!

And as always, for more trouble go to Real Unicorns Don't Wear Pants!