Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T?

1. What is E-A-T?

2. What is YMYL?

3. How does Google use E-A-T?

4. Why is there such a big emphasis on E-A-T?

5. Can you see your E-A-T score?

6. How do you optimize your E-A-T?

7. Can you influence E-A-T in areas other than content?

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