How can you become more effective at SEO by working more closely with PPC?

In this episode, Jay will share seven tips to help SEO and PPC to work together.

The tips are:

1. Not viewing each other as competitors

2. Common goals and taking credit for brand revenue

3. Using SEO to reduce PPC costs

4. Using PPC to test an SEO Strategy

5. Landing page development

6. Using dynamic search campaigns to find keyword ideas

7. Keyword level SERP features from your rank tracking tool

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