Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry.   Today’s guest is Luca Mastrorocco, co-founder of REPLUG, a mobile app marketing consulting agency based in Berlin. Luca talks about a holistic approach to app growth scaling.  Today’s Topics Include:  ✔️ REPLUG: Services include ASO, paid acquisition, retention/CRM, and tracking/ analytics  ✔️ Rocket Analogy: Upgrowth business approach that’s simple to understand, communicate ✔️ Digital Infrastructure: Engine is the basis of the app that makes everything work properly ✔️ User Acquisition (UA): Plays role in upgrowth strategy from organic, paid perspectives  ✔️ Acquisition Process: Meaningful conversion funnel goes from download to monetization ✔️ UX and UI: