The Outdoor Gibbon

70 Beyond Shadow Bans: Building a Rural Social Platform


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Frustrated by the constant shadow bans and content restrictions on mainstream social media? You're not alone. In this eye-opening conversation, Rachel Draper reveals the journey behind creating Stile Country, a revolutionary social media platform built specifically for those who love field sports and countryside pursuits.

Growing up on a Warwickshire smallholding and later working in the shooting industry, Rachel witnessed firsthand how major platforms increasingly censored legitimate outdoor activities. The turning point came when she and her gunmaker partner found themselves constantly battling arbitrary community guidelines that failed to understand the nuances of rural life. Rather than simply complaining, they took action – creating a digital space where hunters, shooters, and countryside enthusiasts could share without fear of censorship.

Unlike the dopamine-driven algorithms of mainstream platforms, Stile prioritizes quality connections over endless scrolling. The app's innovative features include location filtering to help users connect with like-minded people nearby, interest categories to customize content feeds, and a philosophy that encourages putting your phone down to actually enjoy the outdoors. Most refreshingly, Stile hides follower counts from public view, combating the harmful comparison culture that plagues conventional social media.

The platform has already attracted 1,500 users since its December launch, with support from organizations like the British Deer Society and a surprisingly balanced gender ratio approaching 50/50. While still in its early stages with plans to add video capabilities and other enhancements, Stile represents something increasingly rare in the digital landscape – a community-driven space that reflects the values of those who use it.

Whether you're tired of having your hunting photos removed, frustrated by arbitrary restrictions on firearm content, or simply seeking more meaningful connections with fellow countryside enthusiasts, Stile offers a refreshing alternative to the mainstream. Download the app today and join a growing community that celebrates rather than censors your outdoor lifestyle.

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