The advent of 5G has enhanced what was already a trend in marketing: Video consumption. Video traffic is anticipated to account for 82% of all IP traffic by 2022 — which puts us up from 75% in 2017.

Agencies need to be having the conversation right now about developing a 5G brand strategy. (Because if we aren't, someone else is.)

In this episode of The Innovative Agency, I discuss all things 5G with Katie Patterson, Founder and CEO of Happy Medium, a full service digital marketing agency headquartered in Des Moines, Iowa, the 20th city in the U.S. to have 5G.

What we talked about:

- The ramifications of 5G on the consumer experience

- The end of single-use ads

- The explosion of data and the Internet of Things

- Top tips for developing a 5G brand strategy

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.