Ed Sugimoto is a 2nd-generation Japanese-American from the island of O’ahu. He is the owner and founder of VH07V, also known as Aloha Revolution which is a rotating collection of shirts, caps and sweaters for men and women. The VH07V logo which spells Aloha upside down, when worn is a subtle reminder to keep aloha in our hearts.  Before starting his entrepreneurial journey, he worked at Spectrum as assistant online editor, online editor and wireless manager for 23 years. In 2011 at the Rice Fest, he set the Guinness World for the largest Spam Musubi at 286 pounds and broke his own record the following year at 628 pounds. He hold the world record for largest Loco Moco. In this episode we talk about starting Aloha Revolution, setting two Guinness World Records, being Asian in Hawai'i, supporting local, and so much more. Enjoy!

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