Lex Friedman, Midroll’s EVP of Sales and Development, joins Adam to pull the curtain back on this fun “inside Midroll Media” episode of The Wolf Den. Lex tells the story of how he got started selling podcast ads—despite not having a sales background--and then met Earwolf and Midroll founder Jeff Ullrich who brought Lex and his ad company on board as part of an acquihire. Adam and Lex also talk about how Midroll Media compares to your typical startup and the crazy growth the company has seen in the last eighteen months. Finally, Lex discusses how podcasting is maturing as a medium, and how advertisers are starting to book their spots up front, like in television. This is an entertaining deep dive into the business of podcasting that must not be missed.