Think your biggest competition is the accountant down the road? Think again. In today’s episode of the Business Advisor Podcast, Amanda C. Watts introduces The Competitive Ladder™ - a game-changing framework that reveals the hidden competitors stealing your high-value clients. From business coaches to AI software, marketers, and beyond, we uncover why business owners choose them over you - and how you can position yourself as the only logical choice.

Key Takeaways

• Your Competition is Bigger Than You Think: Business owners don’t just compare you to other accountants. They’re also considering business coaches, marketing agencies, and software tools.
• Other Accountants Create a Race to the Bottom: Without clear differentiation, accountants compete on price or familiarity, making it harder to win premium clients.
• Business Coaches Sell the Vision, Not the Service: They tap into emotions and promise transformation, making advisory services feel like a "nice-to-have" rather than a must-have.
• Marketers & Software Tools Steal Your Clients' Budgets: AI-driven tools and marketing agencies position themselves as the key to growth, leaving little room for advisory.
• Winning Against Competitors Requires Positioning, Not Price Cuts: Productizing your services, creating a signature framework, and selling clear outcomes will make you the only logical choice.
• Urgency Sells: Make Advisory a Priority: Show clients why every month without financial strategy is costing them money, just like marketers create urgency around leads and visibility.

Want more? Join THE FREEDOM TRIBE

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• Global Community Of Peers: CPAs, accountants, fractional CFOs, bookkeepers and finance professionals from all over the world sharing ideas, best practice and innovations with each other.
• Digital copy of Amanda's NEW BOOK, the Business Advisor Playbook: 300+ pages that will transform your approach and share the strategies you need to create, sell and deliver business advisory services.
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PLUS: There are a few other surprise bonuses that can be UNLOCKED once you are inside the community: Get Clients Course and 5 Day LinkedIn Challenge. Super excited to see you there, and looking forward to helping you achieve all that you want in life.

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