It seems like everyone has a story about someone they know who has made it big because of word-of-mouth. But when you look closer, what actually happened was that there was some form of incentive involved at one point or another. 

Join in the conversation as Matt and Raul Galera discuss the reasons why incentives are so important for both the referrer and the referee and how we can make referrals work for our businesses.

Raul is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs.

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