In this episode of the Accidental CEO Podcast, Nata Salvatori sits down with Dana Johnson of Dana’s Desk to unpack the untapped power of Pinterest for creative entrepreneurs. Dana, a former wedding industry pro turned Pinterest strategist and online business manager, shares how she went from running events to running the back end of some of the most well-known creative brands in the wedding space.

They cover everything from how Pinterest acts more like Google than Instagram, why keywords and content matter way more than followers, and how to approach Pinterest as both a product and service-based business. Dana also opens up about her goals for scaling Dana’s Desk, the systems she swears by, and how you can make Pinterest part of your weekly workflow without adding to your burnout.

Whether you’re just starting out or finally ready to outsource your marketing, this episode is a masterclass in smart, sustainable visibility. Tune in for the tips—and stay for the strategy.

Takeaways:

• Pinterest is a visual search engine, not just another social media platform.
• Effective pinning starts with reverse engineering client problems.
• Create multiple pins for every blog or gallery.
• Sync your content across platforms, and use Pinterest’s newest features to drive traffic with less effort.

Stay inspired by today’s guest, Dana!
✨ www.facebook.com/danas.desk.nc | www.instagram.com/danas.desk.nc

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