Retaining an existing customer is cheaper…

That’s the common saying, and it’s certainly true.

We’re going to run you through how to make that the case by working on deal expansion and retention.

We’ll talk about specific examples of how to do this and ways to measure the success of your efforts.

Links Mentioned:

Harvard Business Review Article RE Retention

Ep 72 - Previous Measurement Episode

Article on customer retention formula

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!