Accidental CEO Podcast

75: Show Up Without Selling Out: The Visibility Strategy That Actually Works with Aria Leighty


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Aria Leighty is not here to play nice—and that’s exactly why you’ll love her.

In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to build a brand that people actually care about. Spoiler: it starts with showing up as yourself and building real relationships—not collecting business cards or cold DMing strangers.

We talk about what makes a networking event not suck, why she created The Plug newsletter for women of color and queer folks, and how diversifying your visibility strategy is the key to avoiding burnout.

If you’re over performative networking and cookie-cutter strategies, this episode is your permission slip to do things differently—and better.

Takeaways:

  • The power of intentional, inclusive visibility
  • How to host events that feel like belonging—not business
  • Where to find aligned networking opps without scrolling endlessly

Resources:

  • Follow Aria: https://www.arialeighty.com/ | https://www.instagram.com/arialeighty/

Let’s make showing up feel good again.

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