In this week's episode we're joined by Francis Brero who is the Co-founder and CPO at MadKudu, where they are working to help B2B companies use predictive modeling and AI to improve their operations and drive more revenue.

Francis takes us through all of the facets on today's AI in marketing. We chat about how to get your team onboard and comfortable with AI, where it can be the most (and least) useful in your business and how it can even help improve your customer experience.

So if you've ever been interested in learning more about artificial intelligence and data science in B2B marketing, this is definitely the episode for you! And be sure to sync up with Francis on LinkedIn or check out MadKudu here.