Creativity has many facets.

It means different things depending upon the clients that your agency might serve and how you might attack creativity depending upon their goals.

In this episode, I interview Gal Borenstein, Founder of the Borenstein Group, about aspects of creativity for a B2B marketing agency.

What we talked about:

- The 4 pillars of creating trust

- Do psychological research on your client's customers' decision makers

- Understand the misalignment between messaging and belief

- Trust is something you have to earn, not assume

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.