This week we discussed the factors that influence clients' buying decisions.

To be great in sales, you need to understand every factor in a buying decision. Here are the ten areas we covered.

1. Their needs and wants
2. Emotions and desire
3. Perceived value
4. Social Influence (referrals)/ Peer recommendations
5. Discounts
6. Product quality and features
7. Convenience
8. Cultural and personal values
9. FOMO (Fear of Missing Out)
10. Research and information.