There is a certain type of lead magnet that converts like crazy. And yet, nobody uses it, especially financial advisors!

Some advisors are simply too lazy (or pretend they're too busy) to do it. Others have been led astray by marketing gurus who foolishly advise against it. Some are just unconvinced it will work before they try. And there's a smaller fraction of advisors who simply don't know that this specific type of high-converting lead magnet exists or that it naturally leads to higher quality and wealthier clients.

If you're in that smaller fraction of advisors, this episode will melt away your ignorance (for better or worse).

This is NOT the easiest lead magnet to create. In fact, it's the hardest and by a wide margin.

That's why it's so wildly effective.

If you want the easy route, find another podcast to listen to.

But if you're willing to do the hard work of sowing, so you can reap the long-term rewards, listen now.

Show highlights include:

• A new way to think about lead magnets that not only create some extra cashflow, but also enhance the quality of your clients (1:06)
• The counterintuitive reason longer lead magnets (like a 57-minute webinar presentation) often win against skimpy ones (like a checklist someone will open once then forget forever) (2:20)
• How to quietly erase competitors from your market's minds while also filtering out the low-quality noise and only attracting wealthy, high-quality clients (4:33)
• 3 foundational reasons why so-called marketing gurus are especially vicious and ineffective for financial advisors (5:32)
• The "LD" formula for cooking up lead magnets that are so persuasive some clients might skip past the appointment and hire you directly (6:10)
• How to hijack your market's psychology and "ethically force" them to trust you completely. (This is Psychology 101, but I'm shocked by how few advisors ever even think about this.) (8:08)
• The subtle "mental jiu jitsu" trick that subconsciously makes your market value you more than your competitors (10:12)
• Why creating a lead magnet designed to repel is more important than one designed to attract (yes, even if it tanks your conversion rate!) (12:31)
• How a "Map of Lead Magnets" can make you so persuasive to your ideal clients that it should almost be illegal (17:38)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Let me tell you a secret that might cause you so much frustration that you close out this episode… or that will give you the "ah-ha" moment your subconscious has been desperately searching for.

It has to do with your approach to marketing and it answers the question of why growing a financial advice business is so freaking difficult.

The secret?

Your marketing sucks because you believe marketing equals providing information.

This is why prospective clients overflow with objections to your sales presentations… why your calendar is collecting more digital dust than PDFs in your Downloads file… and why, no matter what you say or how many hours you spend working, your business NEVER grows.

In fact, overwhelming prospective clients with information and education makes them far less likely to hire you as their financial advisor compared to the new approach you'll learn in this episode.

Listen now.

Show highlights include:

• Why your business doing "fine" is the single most dangerous place it can be (1:16)
• How a simple shift in your marketing can help you book more high-quality appointments in the next 30 days than you have in the past 6 months combined (1:56)
• The "Teacher Trap" that nearly all middling financial advice businesses fall into that stifles their growth, forces prospects to run to the closest competitor, and fills you with endless frustration (2:33)
• How to "hijack" prospective clients' nervous systems and ethically give them no other option other than paying your fees (2:54)
• Why telling silly stories, even ones that have nothing to do with financial advice at all, will not only make your calendar fill up, but your client roster too (3:21)
• Two embarrassingly simple ways (that almost no financial advisor uses) to make prospective clients' "short circuit" and give you their undivided attention and trust (4:53)
• A weird "glitch" almost all financial advisors have that intimates prospective clients and makes them freeze instead of pay your fees (7:02)
• How being a narrator of your thoughts in your marketing copy works almost too well for making prospects eager to hire you (8:34)
• Why lots of financial advisors market in a way where it is neurologically impossible for people to become clients (and how to avoid this fatal mistake) (12:11)
• The simple, but powerful trick for framing your high fees as a reason to trust you (14:41)

Want to see the magic that happens when your marketing works with human psychology instead of fighting against it as most advisors do? Then I recommend my Profitable Pricing Blueprint, which you can find below:

https://TheAdvisorCoach.com/Pricing

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Every time I mention productivity secrets for busy financial advisors, a few like to jab back at me that productivity secrets can't help when you have young children.

Not only is this dead wrong, but it's a completely backwards excuse too.

You need productivity secrets when you have children or else one of two things will happen (and sometimes both happen):

Either your business will start to sputter and risk collapsing completely… or you'll save your business at the expense of your relationship with your kids.

And, like I said, sometimes both things happen: Your business and your relationship with your kids crumble faster than you know how to fix.

Today's show is your antidote.

Listen now.

Show highlights include:

• Why productivity principles become more important after kids than they are before kids (especially if you use your kids as an excuse to be disorganized, inconsistent, and passive in your business) (2:04)
• Here are a few eye-opening examples of how expensive the opportunity cost becomes when you have children (2:47)
• Why reading marketing books and listening to business podcasts is a recipe for anxiety when you don't have this… (4:10)
• How being under the foot of your business not only strangles your growth, but can also make your kids despise you (and how to take back control of your business) (5:46)
• The uncomfortable "Optimization Theater" reality that explains why most productivity advice does not and cannot grow your wealth (13:27)
• Asking yourself this one question can forever make you not only more productive, but also far more effective at growing your business (13:53)
• How to become more productive without exerting more effort (and, in many cases, exerting less effort) (14:56)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors believe that their experience is the best trust signal to attract and land new clients.

This might've been the case years ago, but it's not necessarily true.

Not to mention… there are three specific trust signals that consistently crush years of experience (even 30+ years). And when they're combined, then, well, something magical happens in prospective clients' brains.

That's what I'm sharing with you in today's show.

Listen now.

Show highlights include:

• 3 types of content that consistently outperform all other types for financial advisors (I learned this after studying hundreds of financial advisors' content) (1:31)
• The weird way to use your own student loan debt to make your ideal clients sprint to your scheduler for an appointment (3:42)
• How having more experience as a financial advisor can actually work against your marketing (4:33)
• The "lizard brain" secret behind why some brand-spanking-new advisors earn trust easier from prospective clients than you do (even if you have 30+ years experience) (8:20)
• A few ways to leverage pattern recognition to effortlessly earn trust (9:50)
• Why having a long and lengthy list of credentials might be scaring clients away faster than they're attracting them (11:51)
• A simple formula that ethically forces your prospective client to give you their full trust (16:25)
• How to merge the 3 trust signals into a powerfully persuasive elevator script that can make your calendar flood with high-quality appointments (18:07)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors think they have a niche, but what they really have is a big demographic. In other words, their niche is too broad… and when your niche is too broad, it sabotages your marketing.

That's the bad news.

The good news?

If your niche is too broad, I can help you fix it in 20 minutes.

But only if you listen to this episode.

Show highlights include:

• 3 reasons why having a broad niche makes your marketing less persuasive and less effective (2:48)
• How to hack the reticular activating system of prospective clients and ethically force them to trust you (3:10)
• Why financial advisors are at risk for being seen as commodities to your clients (and how to prevent your clients from treating you like a commodity) (4:50)
• How to "get away" with charging two to three times more without losing any clients (and perhaps even attracting more clients) (6:17)
• Why simply niching down can make your closing rate skyrocket (10:04)
• 6 questions that will make your niche crystal clear and narrow enough to be effective (15:28)
• The "What Hurts" niche creation secret that can improve your entire marketing strategy overnight (17:53)
• My single favorite niche-building secret that almost no other financial advisor uses (20:57)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors are so generic, boring, and flat in their marketing that they come across as completely forgettable.

You could be the best advisor in the world with the best track record of wealth creation - but it won't matter if you're so bland nobody remembers your name.

If you actually want to get more clients, then you need to be willing to be a little unusual.

And that's what you'll discover when you listen to this episode. I'm sharing some of my most unusual (and effective) marketing tricks that will land you more appointments and more clients.

Listen now.

Show highlights include:

• The "honey cinnamon butter" secret that, when used correctly, will get you more clients (1:10)
• How inserting your hobbies, favorite restaurants, and kids into your marketing can "pre-sell" a prospective client and make them only interested in working with you (3:23)
• The strange, but true reason sharing your worst financial mistakes can make someone want to hire you as their financial advisor (4:28)
• Try adding this to the PS of your next email to stand out from the sea of generic, boring, and forgettable advisors (4:50)
• How to tap into and alleviate the deep-rooted fear most prospective clients have and instantly melt their hesitation (10:02)
• 10 words that can make the most skeptical prospective buyer whip out their credit card and pay you on the spot (14:24)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

The bar to stand out as a financial advisor is incredibly low.

Why?

Because most advisors think, for some reason, that their profession is immune from market forces.

This explains the results from a recent study that reported that 1 in 5 clients plan to fire their financial advisor.

And it gets way worse…

The study also found that people value their financial advisors less than they value the services provided by almost any other kind of professional: from personal trainers to pool cleaners to nannies and almost every other service you can think of.

Read that again: Your clients value their pool cleaner more than you.

The good news is that the bar to stand out is incredibly low. And after you listen to this episode, you'll understand why so many clients plan to fire their financial advisor… and how you can be one of the few advisors whose clients would never even think of firing you.

Listen now.

Show highlights include:

• Why wealthy clients value almost every other service they pay for more than they value financial advisors (0:38)
• Think you won't be fired because you serve high-net-worth clients? Here's why wealthy clients are more likely to fire you than a low net worth client (1:40)
• The "point to" secret for making your clients value your services more than their weekly pool cleaner (this might sound silly, but it silently sabotages so many advisors' bottom line) (3:44)
• How to be the advisor that doesn't get fired when your clients go through their expense reports (7:09)
• Why thinking and approaching your marketing like Zillow does with real estate can prevent AI from stealing all your clients (10:13)
• 3 things that every client who hires a financial advisor wants from them (13:11)
• The "Value Packaging" method that turns all the invisible things you do for clients into real, tangible, perceived value (17:00)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most financial advisors have been sold a lie from so-called marketing experts that causes you to waste your time for no results, fills you with frustration, and makes the already tough job of growing your business infinitely more difficult…

The lie?

Educating, teaching, and "giving value" in your marketing. While this might seem like a strategy that works, it collapses immediately when you think about it.

Here's why:

When you're teaching and "giving value," you're activating the logical side of the brain, not the emotional side. But the emotional side is the one that buys and invests in anything.

That's the bad news.

The good news?

In today's show, you'll discover how you can get better results than the so-called marketing experts and 3 marketing shifts you can implement this week that will improve your marketing across the board.

Listen now.

Show highlights include:

• Why listening to so-called marketing experts is particularly lethal for financial advisors (1:18)
• How teaching in your marketing makes prospective clients run away and hand their money to another advisor (1:59) '
• The only 2 things that causes the human brain to take action that reveals why teaching is not an effective marketing strategy (4:37)
• 3 marketing shifts to make in your business (and I'll be floored if following these 3 shifts doesn't radically improve your marketing performance) (6:45)
• The "Trans" mistake almost every financial advisor makes that stifles their marketing efforts (16:04)
• 4 real life ways to frame your "comprehensive financial plan" that your prospective clients actually care about (16:45)

My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

I have a confession:

I was wrong about using AI for marketing. Especially for financial advisors.

I thought that prompting AI better would generate better results. While this is true for a few very specific, data-based AI projects, it categorically fails for financial advisor marketing for one glaring reason:

The source material AI pulls its answers from is based on Reddit, Wikipedia, and Facebook. It's the purest form of average possible.

And since financial advisor marketing is fundamentally different from marketing for other industries, it will only waste your time and your money.

That's the bad news.

The good news?

In this episode, I share a new and little-known AI tool that fixes this "source material" problem for financial advisors.

Listen now.

Show highlights include:

• How chasing bright, shiny objections in your business will make you unhappier in your personal life (3:26)
• Why becoming a better AI prompter is a waste of time that won't improve your marketing and might even plant the seeds of your financial advice business's destruction (4:06)
• AI's big, fat "source material" problem that explains why using it for marketing will always generate lackluster results (especially for financial advisors) (5:16)
• The only AI tool that I can confidently recommend to financial advisors who want to improve their marketing (13:03)

My Profitable Pricing Blueprint gives you an unfair advantage over AI. Get it before AI chops off your business's head at https://TheAdvisorCoach.com/Pricing

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Through the years, I've earned a reputation as a fixer. Financial advisors bring me problems, and I help them figure it out.

But there are some problems I can't fix. Problems an advisor has to overcome on their own before I (or anybody else) can possibly help them.

And in this episod,e I'm sharing 15 of them.

I'll explain what they are, why I can't fix them, and why they're destructive to financial advisors. I'll also help you see (if any of them apply to you) how you can work through them so they don't hold you down forever.

Listen now!

Show highlights include:

• Why platitudes from "nice" people keep you stuck in mediocrity. (5:26)
• Heartbreaking reason many financial advisors fail. (8:29)
• How avoiding risk becomes the biggest risk. (8:47)
• Flawed "savings" strategy even financial advisors fall for. And how to keep it from costing you a fortune. (11:12)
• "Green light" to do the work, even when you aren't motivated. (13:06)
• Surprising way to filter feedback so you can ignore what stinks without missing what you need. (14:48)
• What really causes your analysis paralysis? (16:26)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.