Real world marketing is not about theory. It's about behavior. It's about figuring out what actually works to get attention, drive clicks, and land conversations.

Since I've sent 2,670 emails over the past 7 years, I decided to analyze each and every one of them to figure out what actually worked and what didn't.

I had a few shocking discoveries… some that flew in the face of conventional wisdom and so-called "best practices"… and even noticed a couple boneheaded mistakes I was making.

In this episode, I share 5 of my biggest takeaways after analyzing 2,670 emails I sent.

If your emails aren't converting like you want, today's show is your solution.

Listen now.

Show highlights include:

• The "double-edged sword" email that has consistently been some of my highest converting emails (and why I personally don't like this) (2:56)
• How to get higher open rates by breaking every rule Google and ChatGPT tell you about subject lines (4:45)
• The weird reason that increasing your unsubscribe rate is one of the most successful outcomes you can have (6:51)
• A boneheaded mistake I made for far too long in my emails (10:57)
• Why cramming value into your emails mutilates your conversion rate (14:18)
• 4 emotional ingredients your emails need if you want them to be opened, read, and purchased from (16:02)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them