In this episode, Paul Ashcroft and Garrick Jones are joined by world-renowned cognitive philosopher Andy Clark to explore the fascinating ideas behind his latest book, The Experience Machine.

Together, they dive into how the brain acts less like a camera and more like a prediction engine, constantly guessing what’s coming next and shaping the way we experience reality. From the link between curiosity and mistakes to the surprising ways our expectations influence pain and mental health, this is a rich conversation about perception, learning, and the stories we tell ourselves.

They also look at how embracing uncertainty drives growth and innovation, and how AI, algorithms, and education are shaping the way we think.

00:00 Introduction to the Curious Advantage Podcast

01:55 The Journey of Andy Clark

02:21 The Brain as a Prediction Machine

06:59 Balancing Predictions and Sensory Input

11:25 Error, Curiosity, and Learning

18:26 Wired to Reduce Uncertainty

21:16 Pain, Expectation, and Mental Health

25:45 Curating Uncertainty for Better Predictions

28:34 The Role of Environment in Shaping Reality

31:07 Art, Literature, and Predictive Systems

32:49 The Impact of Algorithms on Human Experience

34:34 AI and Human Predictive Models

40:23 The Future of AI and Human Collaboration

46:20 Education and Embracing Error

49:15 Practical Applications of Predictive Processing

Join the authors of The Curious Advantage in an exploration of how individuals and organizations can harness the power of curiosity to drive success in our new digital reality. In each episode, they engage in enlightening conversations with world-leading experts from a diversity of disciplines to bring to life the latest understanding of curiosity in a way that’s useful to anyone looking to embark on a journey of discovery, navigate challenges, and unlock opportunities. 

The Curious Advantage is an exploration of the idea of Curiosity and its increasing importance for thriving in the digital age. Taking the widest possible exploration of things Curious – historical, contemporary, neuro-scientific, anthropological, behavioural, semantic and business-focused. At the heart of the book is our model of Curiosity, called ’Sailing the 7C’s of Curiosity’. This model provides individuals with a practical framework for how to be successfully Curious and use Curiosity as a power skill to unlock their own potential. To find out more visit: curiousadvantage.com

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The Curious Advantage Podcast is executive produced by Jessica Wickham and Aliki Paolinelis. Audio editing is expertly by Danny Cross. Video editing is done by Jessica Wickham.