Brian Alexander, owner of Illumine Fitness & Nutrition and business coach for Two Brain Business.

Brian is a very thoughtful leader and business owner. He began his formal career path in sales for CDW, working his way up to a top sales position before realizing his heart was elsewhere: transforming the lives of others by utilizing fitness to demonstrate the power of daily habits and discipline to all areas of life.

In this episode Brian shares his story, how he lost a $200,000 loan from his parents, his time spent as a bouncer at clubs, the rise at CDW, and then going for it to build CrossFit Illumine.