At this point, It wouldn’t surprise any app marketer that to acquire users for their apps they need to do both – App Store Optimization to get native traffic and run paid search, among many performance marketing, ad campaigns. It’s given. But the question they may have – what about bidding on their brand keywords? Should they do that? They’ve heard other folks do it and now they’re trying to answer this question for themselves. In this episode, we have Simon Thillay, Head of ASO at Apptweak, the leading ASO tool driven by data science, to riddle this question for you. Today’s Topics Include: ✔️Simon’s trajectory in business: from a small mobile game studio, to Deezer and finally one of the leading App Store Optimization