There's already a lot of great content out there about how agencies can and should adapt their businesses because of COVID-19.

One aspect of these changes that isn't as widely discussed is how agencies can help their clients be effective in a time of crisis — ethically.

In this episode, I interview Bryn Tindall, CEO and Owner of Rebel Interactive Group, about ethical considerations brought about by the current crisis.

What we talked about:

- Elements that affect marketing during a crisis

- Creative communications & 3 messages to send

- Trends stemming from COVID-19 that could stick when it's over

Check out this resource we mentioned during the podcast:

- I appreciated the Rebel Interactive blog post about COVID-19 facts & opinions

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.