In episode 77, Shelby Blackley of The Athletic and Audience Editor, Jessie Willms pop in to educate us on the ins and outs of News SEO and how to execute the right way.

[0:00] Intro

[1:11] WTF Is SEO

[2:45] Evergreen SEO vs News Breaking SEO

[5:45] Live blogging

[9:25] Nurturing Loyal and New Audiences

[12:00] More on WTF is SEO

[13:26] Topical Authority

[16:10] How often should you try new things?

[19:30] Educating colleagues on SEO

[23:19] Rapid Fire Ranking 🔥

Rank your Top 3 SEO tools:

Ahrefs

Google Trends

Google Sheets & Keywords Everywhere

Bonus: Glimpse

Rank what you love most about SEO as an industry:

I love how wide the discipline is. You can be an expert in tech SEO, you can be an expert in content SEO. I love that there’s so much to learn in this field. It feels like there’s always a secret door.

Rank your best learning SEO resource:

WTF is SEO

Rank the top 1-3 SEO or Marketers that you most look up to:

Jessie Willms

Shelby Blackley

Rank your best SEO marketing win:

On election night in two consecutive elections in Canada to expand the reach our journalism as a result of a consistent effort across the entire company.

Rank your number one cause/charity that you want to promote:

Your local animal rights organization