Alex started his career in London as a private butler for the French Ambassador and has worked on projects with The Hoxton Hotel, Eight Members Club and Coya Restaurants. From 2017 he became Global Brand Director at The Hakkasan Group and In 2019, he founded Aware Hospitality, specialising in food and beverage concept creation and international project management Their latest projects include CHA CHA London (which launched in Notting Hill in September) and Bazaru Riyadh in Saudi Arabia. It was really good to talk to Alex, who is a very knowledgeable and highly driven businessperson.

Alex started his career in London as a private butler for the French Ambassador and has worked on projects with The Hoxton Hotel, Eight Members Club and Coya Restaurants. From 2017 he became Global Brand Director at The Hakkasan Group and In 2019, he founded Aware Hospitality, specialising in food and beverage concept creation and international project management Their latest projects include CHA CHA London (which launched in Notting Hill in September) and Bazaru Riyadh in Saudi Arabia. It was really good to talk to Alex, who is a very knowledgeable and highly driven businessperson.

#78 - Alex Santamaria, Aware Hospitality

Practical conversations for people who run food businesses.

The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade.

Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry.

We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decisions that shape real businesses.

No rushed soundbites. No glossy nonsense. Just practical experience, hard-won lessons, and proper conversations with people who care about the trade.

If you run a food business, work in hospitality, or want to understand where the industry is heading, this podcast is for you.

Business

Arts

Food

Management

Practical conversations for people who run food businesses. The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade. Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry. We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decisions that shape real businesses. No rushed soundbites. No glossy nonsense. Just practical experience, hard-won lessons, and proper conversations with people who care about the trade. If you run a food business, work in hospitality, or want to understand where the industry is heading, this podcast is for you.

Share #78 - Alex Santamaria, Aware Hospitality

Sign up to save your podcasts

#78 - Alex Santamaria, Aware Hospitality

#78 - Alex Santamaria, Aware Hospitality

More shows like The Ceres Podcast

Football Weekly

The Diary Of A CEO with Steven Bartlett

The Entrepreneur Experiment

TRUMP100

James Sinclair's Business Broadcast

The Rest Is History

The Go Radio Business Show with Hunter & Haughey. Scotland’s Business Podcast.

The Rest Is Politics

The Rest Is Politics: Leading

The Rest Is Politics: US

The Go To Food Podcast