We've taken a quick break from 'Be Better' to bring you George Coudounaris' interview from the The LinkedIn for B2B Growth show.

It's not just because he loves the sound of his own voice...

... it's because he talks in-depth about:

• What is demand generation?
• What are the key benefits of demand generation marketing?
• Is demand generation marketing a short-term or long-term play?
• How can B2B Marketers build a demand engine?
• Tips for choosing the best format type and platform

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