The spring of 2020 has been an interesting time to do business, to say the least.

 

One of the most valuable things we could dwell on in the industry right now is how to navigate the turn around the corner as we are beginning to hear some hopeful pandemic-related news — while still feeling ourselves in the midst of an unprecedented challenge. 

 

Recently on The Innovative Agency, I chatted with Scott Baradell, Founder and CEO of Idea Grove, about adapting communications and marketing during a crisis.

What we talked about:

 

- Ways to adapt your marketing to show leadership

 

- Scott’s raw story about loss and digging deep

 

- Focusing on helping and caring instead of selling

 

Check out this resource we mentioned during the podcast:

 

Scott’s blog post, “The Importance of Getting It Together In Times Of Crisis”

 

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.