By his own admission, Pedro's purpose throughout his career- or his 'set of experiences' as he describes them - has been to help people to grow, develop and become the very best that they can be.

In his role in AIB, Pedro is responsible for Leadership Development, something he says companies aren't just talking about now, but are actually focused on. Outside of AIB, he is President of the Irish Chapter of the European Mentoring and Coaching Council).

Click here for more on Pedro's career and experience or read his Irresistible Leaders post.

Show Notes:

1.30 – Pedro on his purpose and career – 3.00 – There's a clear trend towards a focus on developing leaders – 4.28 – Focusing on staff to get the most for customers – 5.15 – 'Irresistible Leaders', emotional bonds and empowerment – 8.45 – 'Inspirare' – breathing life into teams – 10.30 – Leadership is easy, the 'practice' of leadership is the hard bit – 12.20 – Being happy failing and failing quickly - 16.30 – Don't just look for process followers, look for problem solvers – 17.45 – Bring customer experience to life in the day-to-day - 18.30 – Leader's role in creating an engaging workplace – 23.00 – Stories, culture and purpose – 24.15 – Staff bringing purpose to life in Disney – 26.10 – Great leaders are great storytellers – 26.40 – Change, Rosabeth Moss Kanter and communication – 28.40 – The 4P's of change – 30.00 – Lack of clarity impacts performance – 31.08 – Pedro's advice for his 20-year-old self.