Dr. Martin Luther King Jr. wasn’t just a leader—he was a master of personal branding.

In honor of his birthday (January 15), we’re reflecting on his life and legacy and what they can teach us about building a meaningful and impactful personal brand.

In this episode of Branding Room Only, I share eight powerful lessons inspired by Dr. King’s life and offer actionable tips to help you build your brand with purpose, authenticity, and a lasting impact.

1:17 - The foundation of every strong brand and the most powerful element of Dr. King’s brand
3:28 - How MLK Jr. solidified his credibility with integrity and used strategic visibility to amplify his message
5:39 - Why visual consistency reinforces your brand, plus a powerful example of resilience in Dr. King’s legacy
7:34 - How a strong personal brand is rooted in service to others and built with legacy in mind
9:47 - Ways to honor Dr. King’s lessons and align your actions with your values year-round

Mentioned In 8 Personal Branding Lessons to Learn From Martin Luther King Jr.'s Legacy

The King Center - Dr. King Jr. 

The Nobel Peace Prize, 1964 - Martin Luther King Jr. 

2025 Intention and Goal Setting Webinar Replay

Personal Branding Strategy Sessions

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.